Description: Lionsgate pulled the trailer for "Megalopolis" after it was discovered to contain fake quotes from well-known film critics, generated by AI. The quotes falsely criticized Francis Ford Coppola's previous films. The incident was attributed to an error in vetting by marketing consultant Eddie Egan. Lionsgate has since parted ways with Egan and apologized to Coppola and the critics affected by the fabricated content.
Entities
View all entitiesAlleged: Unknown chatbot developer developed an AI system deployed by Lionsgate and Eddie Egan, which harmed Lionsgate , Francis Ford Coppola , Pauline Kael , Film critics and American Zoetrope.
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
3.1. False or misleading information
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Misinformation
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the "Megalopolis" trailer that included fake quotes from famous film critics.
The studio pulled the trailer on Wednesday, after it was pointed out that the…
Variants
A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.
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